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Kunshan Shanhai Paper Products Co., Ltd. is a professional manufacturer specializing in packaging and printing services, with 15 years of experience, always provide customers with quality products and technical support, perfect after-sales service

Address
501 Zhujiang South Road, Yushan Town, Kunshan City

Email Support
shanhai@shelftalkerprint.com

Phone
+8615207195430

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The influence of shelf talker display in the retail industry

Shelf talker display has a far-reaching influence in the retail environment. It is presented to customers by pasting or hanging on the shelf.
Mainly, among many commodities, there is a product that can be presented to customers through shelf talker display and attract customers' attention. Then this tool or this display stand has undoubtedly achieved great success.

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Paper shelf talker display

High economic benefits, relatively cheap, can be replaced or discarded at any time, very suitable for new products to sell well or sudden promotion, or temporary activities. Not long-lasting, but can be online anytime and anywhere

PVC or plastic shelf talker play

High economic benefits, good material, waterproof, not easy to tear, can be used for 2-3 months, and then replace with new 3M tape to continue using

Acrylic

Low economic benefits, hard material, usually hung on the wall or on the table, transparent material, bottom printing, there will be a sense of heaviness

Metal material

There is generally less printing on metal, the most is to make hollow effect, by making the effect of hollow fonts, we can achieve the effect we want to achieve, this is mainly used for advertising production and the like.

Enhance product visibility

The main benefits of shelf talker display used in retail shelves

Enhance product visibility:

Attract people's attention to specific products or promotions, and let customers know more about products through billboard promotion

Improve customer experience:

In the already crowded supermarket shopping environment, it brings customers a little fun and a little strange feeling, increases customer attention, and brings customers a different experience

Flexible and adaptable:

You can change the promotion content or update and re-produce new activities at any time

Cost-effective:

Cheap and affordable, but it is one of the effective ways to increase sales

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Creating effective

How to customize the right shelf talker display for your company

Creating effective shelf labels requires careful planning and attention to detail. The design should be eye-catching yet simple, ensuring the message is clear and easy to understand.

① Combine your own corporate characteristics and customize your own shelf according to the logo or unique IP attributes of the company talker

② Match the design with the product and highlight the novelty of the product, or the fun of the design

③ Consider the product cycle, whether it is continuous or long-term, and then decide whether the advertisement needs to be used for a long time

④ Consider the current demand, whether it is temporarily needed for promotion or long-term needs, to decide our choice of products

In the case of the EU plastic restriction order

As I said before, shelf talker display is not only a road of plastic or PVC
We have paper version, which is cheap and affordable, environmentally friendly and pollution-free, and can be replaced and discarded at any time. This is one of the best ways to solve the EU plastic restriction order. Directly change the material, so there will be no plastic pollution

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F.A.Q.

Frequently Asked Questions

What are shelf wobblers?

Shelf wobblers, also known as shelf talker, counter wobblers or card wobblers, is a POS marketing tool in a retail environment to attract people's attention. These shelf wobblers are usually used on shelves or display racks, or even on walls, windows, and anywhere else you can think of to stick them. When it is disturbed by the air, it can shake and swing to attract customers' attention.

How to design a shelf wobbler?

Determine your desired purpose, whether it is to highlight the product, do promotions, or increase product awareness
Determine your promotion group, audience age, and buyer decision makers age to ensure that it can arouse the buyer's interest
Design content by creating and designing visual effects that are attractive enough in a limited area
Combined with a logo, the design layout is concise and readable, or impressive, high-pixel photography, and bright colors

Are shelf talkers/wobblers effective?

Of course, shelf wobblers are one of the most effective marketing tools. They shake and sway, which naturally attracts the attention of shoppers passing by. They are more eye-catching than static signs and can easily attract customers' attention. It can arouse customers' curiosity. In addition, it often displays promotions by highlighting copy or highlighting discounts, which can more effectively attract forgotten products. Or it can be displayed on the shelf next to the cash register. When consumers pay for their orders, they will see these discounts, they will be interested in them, and they will make impulse purchases. It is highly adaptable. Small goods or more expensive goods can be marketed using shelf wobblers. It can increase the brand awareness of the product and let customers know about the product. Over time, customers subconsciously become familiar with the brand.

What are the benefits of shelf wobblers?

① Improve the visibility of products. For example, if an unknown product has a shelf wobbler in front of it, you will be curious to see what is written on it, which increases the possibility of the product being purchased
② Improve the attractiveness of products, such as attracting attention through swaying movements, and then attracting attention through eye-catching designs
③ Improve the marketing power of products, and increase the possibility of impulse consumption of goods through some discounts or preferential strength
④ Low-cost advertising benefits. We invest in some advertising, which may cost tens of thousands or hundreds of thousands of dollars, and it may not be effective, but this only costs a few cents to display in front of people, so it will be more suitable
⑤ Low maintenance cost. For example, if I only need to promote a product in this time period, I will post it in this time period, and I will remove it and use other ones in other time periods without affecting the overall situation. It can be easily replaced without affecting the layout! ! !
⑥ Customized content, and flexible, you can customize the design or shape style you want according to your product, not limited to the shape, you can better promote the product you want